The brand identity is inspired by the dynamic and adventurous styles of 1990s motorsport. The color palette is carefully chosen to be bold and attention-grabbing, featuring vivid reds, greens, and yellows. A simple yet distinctive logo is a crucial aspect of the brand, designed to be instantly recognizable. The photo grid is laid out to convey a sense of motion, with images often overlapping or positioned at angles to evoke speed and spontaneity. This layout keeps the feed visually engaging and encourages viewers.