An Instagram profile dedicated to capturing and archiving unique cars found on city streets. Wherever you are, discover them one snapshot at a time.
01
Task
The task was to create a dynamic branding strategy for an Instagram profile dedicated to showcasing a unique collection of cars from various eras spotted on the streets.
02
Solution
The brand identity is inspired by the dynamic and adventurous styles of 1990s motorsport. The color palette is carefully chosen to be bold and attention-grabbing, featuring vivid reds, greens, and yellows. A simple yet distinctive logo is a crucial aspect of the brand, designed to be instantly recognizable. The photo grid is laid out to convey a sense of motion, with images often overlapping or positioned at angles to evoke speed and spontaneity. This layout keeps the feed visually engaging and encourages viewers.
