01
Task
The task was to revamp the existing landing page for the eagerly anticipated Microsoft Surface Laptop 5. The goal was to create an immersive and engaging online experience that showcased the device's cutting-edge features and simplified the user's journey from landing on the page to making a purchase decision.
02
Solution
Thanks to the analysis of user personas, I gained valuable insights into the target audience. This informed a restructuring of the information architecture, prioritizing content aligned with user needs and expectations. The result is a more intuitive and engaging flow tailored for potential customers.
The website is built around an intuitive layout with high-quality visuals, consistent typography, and a carefully chosen color palette ensuring easy navigation through
a well-organized structure. Strategically placed CTA buttons encourage users to take specific actions, such as buying a product, or exploring more.
