The Salt Wave Festival is a summer music event held at the beautiful Hel Peninsula. The festival is designed for those who enjoy a relaxed and intimate atmosphere, offering a place where the tranquil surroundings of expansive waters, fragrant forests, and sandy beaches come together to create an unforgettable experience.
01
Task
The task was to create a unique identity that visually and in terms of brand language, expresses a summer vibe for the Salt Wave Festival.
02
Solution
As per the brand guidelines, Salt Wave communicates in an authentic and direct style with meaningful messages. The messaging is simple and to the point, beginning with the brand visuals and ending with the copywriting. The identity is based on strong typography with abstract graphic forms. The logotype designed for the Salt Wave festival was created around the concept of evoking waves.
