Sianko is a brand run by Kasia Banaś. It was born out of a love for nature, a need for community, and a desire to restore our bond with the wild and beautiful in simple, everyday ways. Kasia connects people with nature by showing that wild plants and mushrooms are within reach - even in the city - helping overcome the fear of foraging through guidance on how to identify and use them in daily life.
01
Task
Redesign the Sianko website to create an inviting and educational digital experience that aligns with the brand’s core values. The new design should:
Emphasize simplicity, warmth, and accessibility.
Present educational content in a visually engaging and easy-to-navigate format.
Encourage users to explore wild plants, natural remedies, and sustainable living.
Maintain a strong connection to nature through visuals and design elements.
02
Solution
The redesigned Sianko website seamlessly blends aesthetics and functionality, providing an intuitive and enriching experience for users. Key improvements include:
Nature-Inspired Visuals: A harmonious color palette, organic shapes, and hand-drawn botanical illustrations create a warm and inviting atmosphere.
Clear, Structured Layout: Product and content cards are designed to present ebooks, DIY guides, and educational materials in a digestible format.
User-Friendly Navigation: Intuitive call-to-action buttons and structured sections guide users effortlessly through different topics, from medicinal salves to seasonal foraging.
Seamless Exploration: Engaging content and an interactive approach make knowledge about wild plants and sustainable practices more accessible while fostering curiosity and adventure.
